Tracking & Analytics — GA4 · GTM · Attribution · Dashboards
Every Bad Marketing Decision Starts With Bad Data.
Bidding algorithms learn from your conversion tracking. Your budget decisions rest on your attribution. If either is broken, everything downstream is guesswork — expensive guesswork. We make your numbers trustworthy first, visible second.
Broken Tracking Costs More Than Bad Ads.
What we find in most accounts:
Conversions double-counted — platforms claiming the same sale twice
Thank-you pages firing on refresh, inflating lead counts
iOS and ad-blocker losses nobody has quantified
GA4 installed but never configured — default everything
Smart Bidding optimising toward form spam because "a lead is a lead"
No offline conversion loop — the ad platform never learns which leads became revenue
What We Do
Measurement Infrastructure, Built Properly.
What Success Looks Like
The Numbers We Move.
1STEP
Tracking Accuracy
Tracking accuracy verified against actual sales/CRM data
2NDSTEP
Signal Recovery
Signal volume recovered (measured before/after server-side setup)
3RDSTEP
Attribution Clarity
Attribution variance between platforms and reality — quantified
4THSTEP
Smarter Optimization
Better algorithmic performance from cleaner conversion signals
Installed and correct are different things. Most accounts we audit have tracking that fires — and still double-counts, misses iOS traffic, or optimises to junk conversions. The audit tells you which you have.
It routes conversion data through your own server rather than the browser, recovering signal lost to iOS privacy changes and ad blockers. If you spend meaningfully on Meta or Google, it usually pays for itself in algorithm performance alone.
Yes — we specify, they implement, we verify. Or we implement directly in GTM/your platform where access allows.